The amount of vitriol that has been directed towards us and other vegans who have publicly broadcasted that we’ve eaten the Impossible Foods Impossible Burger has been shocking. To these “vegan purists” and “vegan police”, we respectfully remind you that there is NOTHING vegan about that. Veganism is about peacefulness, non-violence and Ahimsa. It’s not about perfection and judgment.
beyond burger
When the Impossible Burger first came out, it was only available at non-vegan restaurants, so promoting the burger at those places made sense. But now, seeing vegans run to eat the Impossible Burger here in New York City at White Castle or Bareburger, as opposed to running to order it at Marty’s V Burger, is problematic for us.
